06.22.09
Internet Sales Lead Buyers Guide for Insurance Agents
Before the internet, a healthy percentage of an insurance agent’s day was spent on the phone, cold calling potential clients. Currently, insurance marketing for insurance underwriters includesbuying qualified leads from leadgen websites. These web sites offer an simple and cost efficient way of getting new customers.
Sales lead sites offer a very good solution for insurance brokers looking for more clients. First, these companies collect data from users interested in switching insurance companies through their own sites. Then, they use the information given to pair each prospect with local agents.
With a various amount of lead generation websites each providing slightly unique leads, insurance agents can’t always determine which lead company is best for them. There are distinct features that good sales lead companies hold that can cause them stand out from the others including pricing, refund policy, billing and filters.
Knowing what to look for in an insurance lead service company can help you choose the best one. Quality is the key to getting a good return on your lead investment. Filtering your insurance leads so that they are prequalified is a key factor. Lead cost is also important. If you pay too much for each lead you accept, you might see a poor profit. At the same time, if you spend money on low cost insurance leads, you may have a worse return. Sometimes you will get a sales lead you can’t contact. If the company doesn’t allow you to return this type of bad lead, then you should consider doing business with another sales lead company. Similarly, nearly all insurance leadgen websites have a low amount required to fund your lead account. If they try to get you to spend a large amount of money up front, you might be risking too much.
When purchasing leads, you shouldn’t only stick with one company. You should sign up with 3-4 sales lead companies. You might conclude that a couple provide the best life insurance leads but don’t send very good auto insurance leads. Utilizing a number of insurance leadgen sites will let you to also keep your agency shielded in case one or more of the lead source’s quality goes down.
