10.11.09
Guide to Online Sales Lead Sites for Agents
In the old days, a nice share of an insurance broker’s work day was spent on the phone, trying to acquire potential customers. Now, lead generation websites can simply supply high quality, filtered insurance sales leads that are actively looking for an insurance policy. These insurance lead generation companies offer a cost effective option to lists and other marketing strategies.
Insurance sales lead companies work by bringing together users interested in insurance with insurance agents who are interested in selling them a policy. These sites gather information from each consumer utilizing a web form, store the information and then sell the insurance lead to an insurance broker.
There are many different insurance leadgen websites, each claiming to have the highest quality insurance leads. How are you supposed to figure out which company to pick? There are certain characteristics that good leadgen websites hold that can make them stand out from the rest including filters, pricing, return policy and billing.
Knowing what to expect in an insurance lead service company can help you select the best one. The specific cost of the lead is significant, but more important is the return you get on the leads. One of the biggest components to analyze is filtering options. A lead company with great filtering options should be able to supply you with the customers that can be sold to. The following factor to examine at is fees. A $12 lead that gets a policy is worth more than a $6 lead that doesn’t convert. Sometimes you will buy a lead you can’t contact. If the service doesn’t permit you to return this type of lead, then you should think about doing business with another insurance lead company. Likewise, a lot of sales lead companies have a minimal amount needed to prefund your account. If the lead company try to get you to spend a significant amount of money up front, you might be taking too big of a risk.
When buying leads, you shouldn’t only stick with one company. You should sign up with several insurance lead generation companies. You may end up finding that a couple provide high quality life insurance leads but don’t supply great car insurance leads. Employing a number of insurance leadgen websites will permit you to also keep your company protected in case one or more of the insurance lead source’s quality goes down.
